The hosel system is quite fiddly and complicated but we saw him testing the new TR20 driver at the start of this year, maybe he didn't like what he saw in that model, maybe he thought they were going in a direction that he didn't want to go in. It is a bit complicated, obviously Justin Rose has access to the best fitters in the world so he wouldn't have had a problem getting dialed in. It's a clever driver and it does perform, we've tested it and it's as good as anything else out there if you get fitted properly. He won the Farmers Insurance Open in his second start using Honma clubs Obviously they've only had a year's exposure from him but he was involved in the product design side of things as well so I'm sure he has been influential in them creating better performing equipment.īut whether he has boosted the brand's image enough to recoup what they've probably spent on him, which is quite a lot of money I'd imagine and I don't know the figures - they would have invested quite a lot of money in him over a long period of time, so to get that shorter hit of exposure from a player who didn't play overly well during the time he was there, yes admittedly he did win in his second start using Honma equipment and that was a big step for them in terms of exposure, he was using their driver when he won so it got off to such a promising start and people were talking about Honma as a genuine contender in the equipment game but it kind of just fizzled out so I guess we'll just have to wait and see. I don't know the exact sales figures for Honma but I'd imagine it has helped a little bit. Was signing Rose a success for Honma's exposure? You look at the success of Brooks Koepka, Tommy Fleetwood and numerous other players who have had really good success choosing whatever clubs they want and letting them earn enough money through good results rather than signing equipment deals that tie them down to areas of the bag where maybe they don't want to be tied down to. We've seen more and more players now going down that free route of equipment where they're not tied down to contracts. ![]() Rose was back using TaylorMade clubs in his last start
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